Color palette

Color palette

For Inqua, a color palette has been created with hues inspired by nature. Additionally, there is a balance between warm and cool tones. On this page, you can view and copy the hex colors.

Rich black

HEX: #010E0F

RGB: (1, 14, 15)

CMYK: (93%, 7%, 0%, 94%)

Oxford Blue

HEX: #001C36

RGB: (0, 28, 54)

CMYK: (100%, 48%, 0%, 79%)

Cadet gray

HEX: #92A7AF

RGB: (146, 167, 175)

CMYK: (17%, 5%, 0%, 31%)

Antique
white

HEX: #F3E8D7

RGB: (243, 232, 215)

CMYK: (0%, 4%, 11%, 5%)

Cordovan

HEX: #90323D

RGB: (144, 50, 61)

CMYK: (0%, 65%, 58%, 44%)

Off white

HEX: #FCFCFC

RGB: (252, 252, 252)

CMYK: (0%, 0%, 0%, 1%)

How to use the palette

The INQUA color palette is designed to create a cohesive and professional visual identity. Use the primary colors—Black, Blue, and Light Blue—for backgrounds, accents, and text to maintain a clean and modern aesthetic. Off White provides a soft neutral base, while Red adds contrast and emphasis, ideal for highlights or call to actions. White is used for spacing and clarity, ensuring the overall design feels balanced and approachable. Combine these colors thoughtfully to maintain consistency and enhance the brand’s visual impact.

Gray tones

Light gray

HEX: #D9D9D9

RGB: (217, 217, 217)

CMYK: (0%, 0%, 0%, 15%)

Charcoal Gray

HEX: #393939

RGB: (57, 57, 57)

CMYK: (0%, 0%, 0%, 78%)

How to use the gray tones

Gray tones can be used for lines to create a clear distinction between different elements. Light gray works well on light backgrounds, while Charcoal Gray is suitable for dark backgrounds.