The application of patterns in INQUA's visual language follows specific guidelines to ensure consistency across all brand materials. These rules help maintain a clean, professional, and consistent design.
The rules
The complete pattern should always be used in its original form, without any modifications, to preserve brand integrity. If a custom pattern is needed, you are encouraged to use triangles to create your own compositions, allowing for creative flexibility while staying true to the brand's visual identity. However, certain rules must be followed when creating your own compositions to ensure consistency and alignment with the brand's overall aesthetic.
Correct use
Adhere to the guidelines by ensuring that each triangle connects with at least two corners touching the edge. This creates a harmonious and professional pattern that aligns with the intended visual identity, ensuring consistency and impact in all applications.
Incorrect use
Avoid breaking the pattern's fundamental rules. Ensure that at least two corners of each triangle touch the edge of the layout. Do not use single or floating triangles that fail to connect to the overall composition, as this disrupts the cohesion and clarity of the design.
Multiple triangles
Combine two or more triangles to create dynamic and engaging patterns. This approach encourages creativity while maintaining structure, allowing for flexible design solutions that enhance the visual appeal of the communication.
Application examples
Here you can see some examples of patterns being used.
